Bloom Aura
What's the Aura?
Bloom is the most visceral of the worlds. It is the sudden color of a flower that refuses to wait for spring. It is for the woman who is constantly becoming. It is the energy of a Tuesday that refuses to be grey.
Abundance, Warmth, Vibrance in the ray of sunlight pointed at a blooming flower in a dense forest.
A burst of vitality. It is the "click" of the vault closing, securing your energy for the day. It is the most sensory of the portals - bold, floral, and alive.
For developing Bloom shades, the brief we gave ourselves was The relentless pull of life.
We studied the transition of a petal from bud to full release. These pigments are saturated and lush, designed to stay vibrant under the harsh Indian sun without cracking. They are enriched with the scent of crushed roses, a reminder of the garden you carry with you.
